Privacy Policy

This Privacy Policy explains how Maple Financial Wellness Inc. collects, uses, discloses, and protects personal information for clients and visitors in Canada. We are committed to complying with applicable privacy laws including the Personal Information Protection and Electronic Documents Act (PIPEDA) and provincial regulations. This policy applies to information obtained through our website, email communications, workshops, coaching sessions, and workplace programs. If you have questions or concerns about our practices or wish to exercise your privacy rights, contact our Privacy Officer using the details in the Contact section below.

Information we collect

We collect information necessary to deliver services and to communicate efficiently. This includes contact details (name, email, phone), demographic and financial information provided voluntarily in forms or during sessions, transaction records for invoicing, and limited identity verification data when required for regulatory compliance. We may also collect technical data such as IP addresses, browser type, and pages visited for site analytics. We minimize collection to what is reasonably necessary and only retain personal data for as long as required for business and legal purposes.

How we use personal information

Personal information is used to provide coaching, create financial plans, issue invoices, and deliver relevant resources and workshop materials. We use contact details to schedule appointments, send confirmations, and provide follow-up communications. Aggregate, de-identified information may be used for improving services, research, and reporting. We do not sell personal information. Where we need to process information for new purposes, we will notify you and obtain consent when appropriate under applicable law.

Cookies and tracking

Our website uses minimal cookies to enable core functionality and to measure site performance. Cookies may store session data and preferences. We also use anonymized analytics to understand usage patterns and improve content. The cookie consent control at the bottom-right of each page allows visitors to accept or reject analytics cookies. Third-party analytics providers may process aggregated usage information; these providers have their own privacy practices. You may control cookies through your browser settings and by using the cookie controls on our site.

Third-party services and disclosures

We may share information with trusted third parties who support our operations, such as payment processors, scheduling platforms, and cloud storage providers. These processors act on our behalf and are contractually required to protect personal information to our standards. We may disclose information where required by law, to respond to legal process, or to protect our legal rights. For workplace engagements, information shared with employers will be limited to agreed aggregate metrics and will not include personal client details without explicit consent.

Data security and retention

We implement administrative, technical, and physical safeguards to protect personal information against unauthorized access, loss, or misuse. Access to client records is restricted to authorized team members on a need-to-know basis. We retain personal information only as long as necessary to fulfill the purposes described and to meet legal obligations. When information is no longer needed, we securely delete or anonymize it. In the unlikely event of a data breach affecting your information, we will follow applicable notification requirements and work to remediate promptly.

Your privacy rights

Depending on your jurisdiction in Canada, you have rights to access personal information we hold about you, request corrections, withdraw consent where consent is the lawful basis of processing, and request deletion subject to legal and contractual obligations. To exercise these rights or to ask questions about our privacy practices, contact our Privacy Officer. We will respond to access or correction requests within a reasonable period and provide information about any fees associated with retrieval if permitted by law.

Contact

Privacy Officer Maple Financial Wellness Inc. 215 King St W, Suite 1200, Toronto, ON M5H 3S5, Canada Phone: +1 (416) 555-0123 Email: [email protected] We will acknowledge inquiries and work to resolve privacy-related concerns promptly. If you remain unsatisfied, you may contact the Office of the Privacy Commissioner of Canada for further guidance.

Documents and laptop for privacy and compliance

Data minimization

We collect only what is needed to deliver services and improve client outcomes. If you prefer limited communications, let us know and we will adjust contact preferences accordingly.

Children

Our services are intended for adults. We do not knowingly collect personal information from children under 13. If a parent or guardian believes we have inadvertently collected such information, contact our Privacy Officer to request removal.